Communications for Good
The Society for New Communications Research (SNCR) brings the experience and intellectual power of its Fellows to bear on pressing social challenges. Below are several ways SNCR has been involved in helping use new communications for social change.
Health Justice CT: Social media can play an important role in social change, and therefore can connect and support the advancement of health equity. Health Justice CT was launched in 2010, with the support of the Connecticut Health Foundation, with the mission to use social media as the foundation to raise awareness and action about health equity issues by creating a movement dedicated to achieving health equity. The initial goal of Health Justice CT was to increase awareness about racial and ethnic health disparities in Connecticut and to establish Health Justice CT as an online hub for conversations, ideas and collective action. Health Justice CT also focuses on fostering online and offline collaborations with leaders, influencers and organizations to raise awareness and increase conversations, with the goal of creating a powerful movement to advance awareness, understanding, and policy change surrounding health issues in Connecticut. For more information, please visit: healthjusticect.org. To join the conversation, find Health Justice CT on Facebook at facebook.com/healthjusticect and on Twitter at twitter.com/healthjusticect.
UN Population Fund Billion Actions Project: In 2011, the Society for New Communications Research partnered with the UN Population Fund (UNFPA) to use social media to raise awareness around the issue of the global population reaching 7 billion. The 7 Billion Actions project encourages organizations and individuals (1) to build global awareness around the opportunities and challenges associated with a world of seven billion people; and (2) inspiring governments, NGOs, private sector, media, academia and individuals to take actions that will have a socially positive impact. For more information on the 7 Billion Actions project, please read these blog posts here and here from SNCR Board of Director Don Bulmer. Also, please visit the 7 Billion Actions Project at 7billionactions.org.
Iraq and Afghanistan Veterans of America (IAVA): In 2008, the Society for New Communications Research worked with the Iraq and Afghanistan Veterans of America (IAVA) and the Ad Council on a special pro-bono project designed to address the readjustment challenges facing Iraq and Afghanistan veterans. The campaign directs veterans to the first and only community exclusive to Iraq and Afghanistan veterans through a new social networking website, www.CommunityofVeterans.org, where they can listen, share their experiences and access resources. The Society for New Communications Research lent its resources to this unique initiative. SNCR Senior Fellows Adrian Chan and Katie Paine and SNCR Vendor Council member Visible Technologies are donated their time, expertise and technology to analyze and measure the effectiveness of the campaign and its online components. For more information, please visit: http://bit.ly/117LLLl. Also, please visit the Iraq and Afghanistan Veterans of America (IAVA) at iava.org.