The Social Business Benchmark study was started in winter of 2012, and continues to be one of the most well recognized research efforts on the changes social business initiatives is having companies around the globe. Participate in the latest Social Business Benchmark Study. This study explores the following questions:
-Are companies differentiating between social media marketing and social business?
-What is the norm among organizational strategic intent, operational alignment, staffing, policy, and governance structures?
-How are organizations measuring the impact of their social business initiatives? Are they going beyond social media marketing measures to include operational impact factors?
Visit the website to participate in the study.