SNCR: link to home page
SNCR is a global nonprofit research and education foundation and think tank.

Social Business Benchmark ™ Project

Participate in The Social Business Benchmark Program!

View the Research ›

Right-Click to view the summary information.

Date: 07.11.13

Author(s): Vanessa DiMauro

The Social Business Benchmark Study is now open for participation.  This longitudinal study, done in partnership with Leader Networks and the Society for New Communications Research (SNCR), is an annual study of the state of social business in enterprise.  Through this study we are seeking to explore the following questions:

  • Are companies differentiating between social media marketing and social business?
  • What is the norm among organizational strategic intent, operational alignment, staffing, policy, and governance structures?
  • How are organizations measuring the impact of their social business initiatives? Are they going beyond social media marketing measures to include operational impact factors?

The Social Business Benchmark study was started in winter of 2012, and continues to be one of the most well recognized research efforts on the changes social business initiatives is having companies around the globe.  You can participate here.

All participants will receive a copy of the research report by the end of Q1, 2014.



Related Webinars

June 26, 2013
Webinar: Findings From The Social Business BenchmarkStudy >> View Presentation

Related News & Commentary

June 18, 2013:
Online PR News: The Society for New Communications Research Announces the Results of the 'Social Business Study' >> Read More

November 18, 2012
Leader Networks: "Introducing The Social Business Benchmark ™ Program" -