For Charlotte, content marketing mixes equal parts audience insights, business strategy, positioning, messaging, branding and tried-and-true journalism. It’s the art and science of helping clients become more relevant by helping them tell their stories in a way that engages audiences.
As a long-time tech journalist, Charlotte has been delivering relevance to enterprise and consumer technology buyers since the days of 8-inch floppy disks. Recognizing what technology is doing for communication platforms today, Charlotte is passionate about social and mobile media and how to integrate content across platforms.
She also enjoys the challenge of helping large enterprises shift from interrupt marketing to engagement, leveraging social platforms with a more transparent and authentic voice.
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