I am a high energy, innovative marketing professional in the Boston area.
I am currently a partner and co-founder at Human 1.0 (formerly Beeline Labs), a boutique marketing innovation firm helping clients create new customers by humanizing themselves and their brands. I am also a senior fellow and board member with the Society for New Communications Research.
I also co-founded and co-lead the yearly Tribalization of Business Study (http://www.tribalizationofbusiness.com), an annual study in partnership with Beeline Labs, Deloitte and the Society for New Communications Research. As part of the study, we survey and analyze how companies leverage communities and social media as part of their business processes.
When I have free cycles I blog at Emergence Marketing (http://www.emergencemarketing.com), participate in CMO 2.0 Conversations (http://www.cmotwo.com), or act as the community manager for the Marketing 2.0 Community (http://www.marketingtwo.net).
Marketing business strategy + tactics - including: branding, positioning, direct marketing, marketing innovation, events, product management, public relations, product marketing, industry marketing, etc.
Community development and management - build and maintain business communities in support of marketing, customer service, innovation and product development.
Social media strategy & planning