Robert French teaches public relations at Auburn University. He has over 25 years of experience in public relations, broadcasting and university administration.
Robert became interested in social media for the benefit of his students. He saw the change in PR coming and got in early.
Social media has proven to be a powerful educational, networking and mentoring path for Auburn students. They have landed interviews and jobs with the top public relations, marketing and advertising firms in the world, in part, because of their class social media experiences. Auburn graduates are now actively weaving social media into PR practice for governors, state agencies, PR/marketing agencies, corporations, nonprofits and churches.
Sample media coverage: PRWeek Magazine: Lessons for the future: universities and social media, August 2009.
Awards / Honors
2010 recipient of The Instructional Excellence Award, as part of the Promotion of Excellence in Teaching and Learning (PETL) Award program in the Auburn University College of Liberal Arts. Robert's PR Style & Design Fall 2009 class won the Silver Medal in the 2010 Service Industry Advertising Awards (SIAA) for the Auburn Family Network, the official Auburn University social network. Please note that our competition was advertising, marketing and PR agencies.
The 2009 PR Week PR Power Listincluded Robert as a "Supporting Power Player" for the work he and his students have undertaken in classes at Auburn University.
In 2008, Robert was listed in PR Week's Editors' Choice list (PDF).
Robert is a Founding Fellow of SNCR, the Society for New Communication Research.
No Research Reports have been listed for this Fellow.