Neville Hobson, ABC, is a Founding Fellow of the Society for New Communications Research. Mr. Hobson has 25 years of experience in organizational communication, including public and media relations, marketing communication, employee, compensation and benefits communication as well as investor and financial relations. He helps companies use effective communication to achieve their business goals. For more than 15 years he has been a passionate advocate for new and emerging technology tools and channels and how they can be deployed as highly-effective agents of change in better aligning organizational needs with the marketplace and the needs of customers. He was VP corporate communication at Scala Business Solutions NV. During the 1990s, Neville worked for William M Mercer Ltd (an actuarial, employee benefits, compensation and HR management consulting firm) in the UK. Neville spent five years as a UK-based independent communication practitioner and project leader, an Internet and intranet evangelist, website developer, software tester, freelance copywriter and editor on technology-related topics. In the 1980s, Neville lived in Costa Rica, where he was co-founder and principal of Communication Advisers Ltd, a PR, advertising and marketing communication agency. He authors NevOn, a weblog with commentary and opinion on business communication and technology. Through his blog and his growing network of influence, and in speaking at conferences and other events, he advocates how new communication channels such as weblogs, wikis and RSS can be of significant benefit to organizations in helping them achieve their business objectives.
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