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Jen McClure

Thomson Reuters
Senior Director of Digital & Social Media

Newark CA
P: 650-387-8590
jenmcclure@gmail.com
Twitter: @jen_mcclure
Blog

BIO

Jen McClure is a communications professional with 25 years of experience in all facets of media and communications, and is a recognized expert in the field of social media and new communications. Her career includes work in journalism, market and media research, media relations, public relations, strategic communications, publishing and broadcast media.  
 
She is the founder and president of the Society for New Communications Research, a global, nonprofit research and education foundation and think tank focused on the latest developments in new media and communications and their impact on business, culture and society, and co-founder of NewComm Forum, an annual conference focused on teaching organizations how to harness the power of the social web.
 
In 2008, Jen helped launch Redwood Collaborative Media, a new media start-up company dedicated to creating highly interactive, online platforms for professional communities. She served as the company's CMO until early 2010.
 
In 2000, Jen co-founded and was CEO of Albrycht McClure & Partners, a strategic communications firm that worked primarily with high-tech start-ups. Prior to that, Jen managed public relations for Ziff Davis Events and was marketing director for ZD Education Associations. She also worked with Ketchum Public Relations, and was a business reporter for the Hudson Valley Business Journal and a co-producer/co-host of a weekly community affairs radio program in the Hudson Valley region of New York.
 
From 1990 – 1992, Ms McClure was vice president of research and publishing for New Electronic Media Science (NEMS), a media/marketing research and consulting firm, and was managing editor of the firm’s newsletter, “The Marketing Pulse,” which explored such topics as audience segmentation, HDTV, interactive media, etc. She began her career at Knowledge Industry Publications, Inc.
 
Jen McClure was the recipient of the 1993 and 1994 Eclat Award for Marketing Excellence; is a graduate of Sarah Lawrence College, earned her masters degree at Stanford University, and a graduate certificate in History, Politics and Society from Oxford University.

SNCR Research Reports

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Recent Tweets

Jen McClure 3 days 23 hours ago
Check out the new whitepaper from @thomsonreuters MarkMonitor: Why Your Brand Needs Protection in the Digital World t.co/DZJXkdoFsy