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4 Case Studies on What Happens When You Don’t Use Data to Shape Your PR Strategy

This piece originally appeared as a free article in the Early August edition of The Measurement Advisor. The road to organizational destruction is paved with bad PR strategies. If you’ve read the rest of our Strategy Issue (here, here, and … Continue reading

SNCR Weekly Roundup – August 24, 2015

Just in case you missed it, here’s some of the latest  news, posts and reports from SNCR Fellows. Leader Networks: The Marketing Technology Tsunami: How To Avoid Disaster – “As our summer fun winds down, we Marketers kick into planning … Continue reading

SNCR Senior Fellow Lubetkin co-authors podcasting book with Toronto podcasting pioneer Donna Papacosta

Two of the pioneers in podcasting have joined forces to co-author The Business of  Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional, which focuses on the business aspects of producing audio programs for the Web. The book … Continue reading

SNCR Weekly Roundup – October 11, 2013

The Atlantic Wire: Everyone Can Search for You on Facebook Now – “A recent change to Facebook’s privacy settings now makes it possible for all users to be found through the site’s search function. Previously, users could specify whether or … Continue reading

SNCR Weekly Roundup – October 4, 2013

Leader Networks: Community and The C-Suite: It isn’t an Oxymoron – “Before considering the C-suite as a target for membership in your community, we recommend that you take a step back and assess how well your community strategy is integrated … Continue reading