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SNCR is a global nonprofit research and education foundation and think tank.

Why Building Social Capital Matters In Business

I’ve been a little quiet on the blog lately because I have been busy with clients and giving talks – lecturing on social selling at Cisco’s Partner Summit to teaching about knowledge management at Columbia’s IKNS program (see photo above) … Continue reading

SNCR Weekly Roundup – September 24, 2015

Just in case you missed it, here’s some of the latest news, posts and reports from SNCR Fellows. PainePublishing: What’s the ROI of the Barcelona Principles 2.0? – “A year ago, during the first “Measurement Week” we posed the question: … Continue reading

Measurement Menace of the Month: American Media Institute

This piece originally appeared as a free article in the Early August edition of The Measurement Advisor. This example of blatantly bad metrics showed up in my inbox about 30 minutes after I posted my story showing the absurdity of … Continue reading

SNCR Weekly Roundup – August 31, 2015

Just in case you missed it, here’s some of the latest news, posts and reports from SNCR Fellows. The Proactive Report: 3 Reasons to Improve your Visual Literacy – “Here are three reasons why anyone in marketing or PR should … Continue reading

8 Ways to Use Social Media to Drive Engagement

Social selling. Sounds good, right? Millions of modern marketers from around the globe are discovering that they can use digital channels to reach their buyers online. Sounds simple, obvious really. “We’ll use LinkedIn, Twitter, Facebook to post information and images … Continue reading