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Category Archives: Social Media

Ingrid Sturgis on Mobile Banking Adoption in the U.S.

The SNCR Fellow of the month is Ingrid Sturgis. Ingrid is an Assistant Professor in the Department of Media, Journalism and Film at Howard University. Ingrid joined the Fellowship program in 2011 and she is currently researching mobile banking adoptions … Continue reading

Twitter is used by 77% of Fortune 500 Companies, Making it Their Top Social Media Platform, According to Latest Study

In the past year, the Fortune 500 has increased its adoption of blogs by 6%, the use of Twitter for corporate communications by 4% and Facebook Pages by 4%. Sixty-nine percent of the 2013 Fortune 500 use YouTube, an increase … Continue reading

Interview with Katie Paine on SMMStandards

This month’s Society for New Communications Research Fellow of the month is Katie Paine. Katie is the SNCR Industry Standards Chair and CMO of News Group International. Katie has been a Fellow for seven years and is one of the … Continue reading

SNCR Weekly Roundup – May 31, 2013

The Measurement Standard: Who’s Afraid of Big Data? 7 Tips to Avoid Bad Data – “For those of us in PR and social media measurement this is a godsend. Our job is to use data to point the way to … Continue reading

SNCR Weekly Roundup – May 24, 2013

The Next Web: Twitter just added Lead Generation to Twitter Cards, this could be big – “When a user expands the tweet, they’ll see a description of the offer, as well a small button underneath that will allow them to … Continue reading