You Are Viewing The SNCR Fellows Blog

SNCR is a global nonprofit research and education foundation and think tank.

Category Archives: Social Media

Fortune 500 has increased adoption of Instagram by 13% and decreased blogging by 10%

There have been interesting changes in the use of social media among the 2015 Fortune 500, according to the latest study led by Dr. Nora Ganim Barnes, Ph.D., Senior Fellow and Research co-chair of the Society for New Communications Research … Continue reading

Why Building Social Capital Matters In Business

I’ve been a little quiet on the blog lately because I have been busy with clients and giving talks – lecturing on social selling at Cisco’s Partner Summit to teaching about knowledge management at Columbia’s IKNS program (see photo above) … Continue reading

8 Ways to Use Social Media to Drive Engagement

Social selling. Sounds good, right? Millions of modern marketers from around the globe are discovering that they can use digital channels to reach their buyers online. Sounds simple, obvious really. “We’ll use LinkedIn, Twitter, Facebook to post information and images … Continue reading

SNCR Senior Fellow Lubetkin co-authors podcasting book with Toronto podcasting pioneer Donna Papacosta

Two of the pioneers in podcasting have joined forces to co-author The Business of  Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional, which focuses on the business aspects of producing audio programs for the Web. The book … Continue reading

Ingrid Sturgis on Mobile Banking Adoption in the U.S.

The SNCR Fellow of the month is Ingrid Sturgis. Ingrid is an Assistant Professor in the Department of Media, Journalism and Film at Howard University. Ingrid joined the Fellowship program in 2011 and she is currently researching mobile banking adoptions … Continue reading