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Category Archives: Social Media

8 Ways to Use Social Media to Drive Engagement

Social selling. Sounds good, right? Millions of modern marketers from around the globe are discovering that they can use digital channels to reach their buyers online. Sounds simple, obvious really. “We’ll use LinkedIn, Twitter, Facebook to post information and images … Continue reading

SNCR Senior Fellow Lubetkin co-authors podcasting book with Toronto podcasting pioneer Donna Papacosta

Two of the pioneers in podcasting have joined forces to co-author The Business of  Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional, which focuses on the business aspects of producing audio programs for the Web. The book … Continue reading

Ingrid Sturgis on Mobile Banking Adoption in the U.S.

The SNCR Fellow of the month is Ingrid Sturgis. Ingrid is an Assistant Professor in the Department of Media, Journalism and Film at Howard University. Ingrid joined the Fellowship program in 2011 and she is currently researching mobile banking adoptions … Continue reading

Twitter is used by 77% of Fortune 500 Companies, Making it Their Top Social Media Platform, According to Latest Study

In the past year, the Fortune 500 has increased its adoption of blogs by 6%, the use of Twitter for corporate communications by 4% and Facebook Pages by 4%. Sixty-nine percent of the 2013 Fortune 500 use YouTube, an increase … Continue reading

Interview with Katie Paine on SMMStandards

This month’s Society for New Communications Research Fellow of the month is Katie Paine. Katie is the SNCR Industry Standards Chair and CMO of News Group International. Katie has been a Fellow for seven years and is one of the … Continue reading