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Category Archives: Social Media

Reflections on SNCR’s 10-year Anniversary

As 2015 draws to a close, we want to thank you for your continued participation in and support of SNCR’s mission. As we prepare for 2016 with anticipation, it’s hard to believe that the Society for New Communications Research (SNCR) … Continue reading

Fortune 500 has increased adoption of Instagram by 13% and decreased blogging by 10%

There have been interesting changes in the use of social media among the 2015 Fortune 500, according to the latest study led by Dr. Nora Ganim Barnes, Ph.D., Senior Fellow and Research co-chair of the Society for New Communications Research … Continue reading

Why Building Social Capital Matters In Business

I’ve been a little quiet on the blog lately because I have been busy with clients and giving talks – lecturing on social selling at Cisco’s Partner Summit to teaching about knowledge management at Columbia’s IKNS program (see photo above) … Continue reading

8 Ways to Use Social Media to Drive Engagement

Social selling. Sounds good, right? Millions of modern marketers from around the globe are discovering that they can use digital channels to reach their buyers online. Sounds simple, obvious really. “We’ll use LinkedIn, Twitter, Facebook to post information and images … Continue reading

SNCR Senior Fellow Lubetkin co-authors podcasting book with Toronto podcasting pioneer Donna Papacosta

Two of the pioneers in podcasting have joined forces to co-author The Business of  Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional, which focuses on the business aspects of producing audio programs for the Web. The book … Continue reading