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Category Archives: Social Data and Metrics

4 Case Studies on What Happens When You Don’t Use Data to Shape Your PR Strategy

This piece originally appeared as a free article in the Early August edition of The Measurement Advisor. The road to organizational destruction is paved with bad PR strategies. If you’ve read the rest of our Strategy Issue (here, here, and … Continue reading

Interview with Katie Paine on SMMStandards

This month’s Society for New Communications Research Fellow of the month is Katie Paine. Katie is the SNCR Industry Standards Chair and CMO of News Group International. Katie has been a Fellow for seven years and is one of the … Continue reading

SNCR Podcast: Excellence in New Communications Award Winner ExactTarget

http://traffic.libsyn.com/lubetkin/SNCRExcellence-ExactTarget.mp3 Podcast: Play in new window The Society for New Communications Research (SNCR)podcast series profiling the winners of its 2011 Excellence in New Communications Awards continues. In this program, we present a conversation with Jeff Rohrs, Vice President for Marketing … Continue reading

SNCR Podcast: Excellence in New Communications Award Winner Satya Krishnaswamy, CEO of Next Principles, Social CRM developer

http://traffic.libsyn.com/lubetkin/SNCRExcellence-Krishnaswamy.mp3 Podcast: Play in new window The Society for New Communications Research (SNCR) podcast series profiling the winners of its 2011 Excellence in New Communications Awards continues with a conversation featuring Satya Krishnaswamy, CEO of Next Principles. Next Principles was … Continue reading