Category Archives: Mobile
Adding Classic Structure to New Media
New developments and expansion always bring wild experimentation and change. Though social and now mobile media have become more familiar, communicators struggle with these channels within the marketing context. Integrated multichannel marketing communications remains the key to successful deployment of … Continue reading
Millennials, Mirth, and Money: Making Gen Y Laugh and Learn with Social Tools Pays for Credit Unions
Today’s financial institutions, like other industry sectors, recognize how important it is to reach out to the Generation Y cohort of 18- to 30-year-olds. Traditional, conservative and stuffy marketing approaches do not work with these digital natives—and neither does throwing … Continue reading
